Let me guess… you’ve been really jonesing for another piece about NDC and travel agency booking strategies, right? After all, there has been a lot of change in the last couple of weeks with both United and Air Canada rolling out plans… and those plans could not be more different than how American has approached it.
I’m hoping to have more on United soon, but today I have a 25 minute interview with Mark Nasr, Senior Vice President, Products, Marketing, and eCommerce. Mark sees NDC implementation as a large scale change management program.
The airline has done tons of research and focus group work to come up with its strategy. And as you might imagine, putting that kind of effort has resulted in a methodical, more sensible plan. I don’t like everything in this plan (including the distribution recovery charge), but I still understand the rationale. Mark had plenty to say about why this is the right way to do it, and he did not hold back on his feelings about how other AAirlines have done it. Let’s see if you agree.
You can find the episode on all the regular podcast providers, or you can just listen here: